About Us

My greatest connection to my sense of self is through my name which means “truth” in Greek. It reminds me to be true to myself and express who I am underneath it all. Our personal truth sets us free and it is a feeling I want everyone to experience. For this reason I named the brand after myself.
Our logo is a heart and a pair of wings. The heart symbolizes feelings, values, emotions, desires and purpose within you. The wings stand for the freedom to express all that you are. The color pink gives us feelings of understanding and acceptance of oneself. Together, everything represents your inner and outer being.
 

Our mission is to create timeless fashion essentials that inspire personal expression.

Our vision is to be an inspiration for all women to express their inner truth.

Our three truths: true to ourselves, our customers and our environment

Alithia is about embracing your true self. It is a platform for you to freely show the world who you are. A place for you to feel safe in letting your inner and outer voice be heard. We at Alithia celebrate the beauty that is you. 

Our approach to fashion is a long term commitment to serving you. We believe you are more than a transaction, we see you as a friend of ours. We take an inclusive approach where we listen to your thoughts and value what you say. We are open and honest with you about the process in making our creations. Here’s to creating a meaningful relationship where customers are at the heart of everything we do.

At Alithia, we support fair trade and living sustainably. We only work with factories that provide liveable wages and safe working conditions. We take a mindful approach to design and manufacturing to reduce the amount of waste in our landfills and waterways. Join us in creating positive change in worker’s rights and the environment.